Connect your Salla store to Google Search Console

To connect a Salla store to Google Search Console, create a Domain property for your store’s domain, copy the TXT verification record Google gives you, add it in Salla under Store and sales channels, then Store domain, then DNS settings, and press Verify. Then copy your sitemap link from Marketing, then Search Engine Optimization SEO, and submit it in the Sitemaps report. The clicks take a few minutes; the only wait is for the DNS record to take effect. This post walks through each click, then the checks worth running in your first week.

The Salla menu names below follow Salla’s own help centre article on Search Console. Salla updates its dashboard often, so a label may move slightly, but the path has stayed the same in recent versions.

Before you start

You need three things:

• Your own domain connected to the store. Search Console verifies a domain through a DNS record, so the store has to live on a domain you control, such as yourstore.com or yourstore.sa. If you have not connected one yet, do that first; Step 5 of our Salla store SEO guide explains why earlier is better.
• A Google account that will own the property. Use a business account the company controls, not a personal one that leaves with an employee.
• Access to wherever your DNS is managed. If you bought the domain through Salla, that is the Salla dashboard. If you bought it elsewhere and kept DNS there, you will add the record at that registrar instead.

Step 1: Create a Domain property in Search Console

Open Google Search Console and choose Add property. You will see two options:

Property type	What it covers	When to use it for Salla
Domain	Every version of the domain: with and without www, http and https, all subdomains	The right choice for almost every Salla store
URL prefix	Only addresses that start with the exact prefix you type	Only if you cannot add DNS records at all

Choose Domain and type your domain without https:// or www, for example yourstore.com. Press Continue. Google shows a TXT record that starts with google-site-verification=. Press Copy.

Step 2: Add the TXT record in Salla

Keep the Search Console tab open and open your Salla dashboard in a new tab:

1. From the main menu, open Store and sales channels (المتجر وقنوات البيع).
2. Press Store domain (دومين المتجر).
3. Press DNS settings (إعدادات DNS).
4. Press + Add new record (+ إضافة سجل جديد).
5. Choose TXT as the record type, keep the host as the root of the domain, paste the value you copied, then press Add record (إضافة السجل).

If your DNS is managed outside Salla, add the same TXT record at your registrar or DNS provider. Do not delete other records while you are there; the records that point your domain to Salla must stay in place.

Step 3: Verify

Go back to the Search Console tab and press Verify. When it works, Google shows a success message and the property opens. If it fails, the cause is usually one of three things: a partial copy of the value, the record added on www instead of the root, or the record added at the wrong DNS provider. DNS changes can also take time to spread, so wait a while and try again before changing anything.

Leave the TXT record in place after verification. Google checks it again from time to time, and removing it can remove your access.

Step 4: Submit the Salla sitemap

Salla creates the sitemap for you. To find its link:

1. From the main menu, open Marketing (التسويق).
2. Press Search Engine Optimization SEO (تحسين محركات البحث SEO).
3. Open the Sitemap tab (خارطة أرشفة الموقع Sitemap) and press Copy.

In Search Console, open Sitemaps from the left menu, paste the link and press Submit. Google may discover your pages without this step, but a submitted sitemap helps it find new products and categories faster, and the report tells you how many URLs Google read from it.

Step 5: The first-week checks

Verification only opens the door. These checks tell you whether Google can actually see the store the way customers do.

1. Sitemap status. In the Sitemaps report, the status should read Success and the discovered URL count should be close to the number of live products and categories. A much lower count means some sections are not in the sitemap; a much higher one often means old or duplicate URLs.
2. Pages report. Open Indexing, then Pages. For a new store most URLs will sit under “Discovered, currently not indexed” at first; that is normal for the first weeks. If the same pages stay there for a month, or many land in “Crawled, currently not indexed”, the usual cause is thin or near-identical product text, which the product section of our Salla SEO guide covers.
3. Inspect your top pages. Run URL Inspection on the homepage, your two or three best categories and your best-selling product. Check that Google can fetch each one and that the canonical Google selected is the address you expect.
4. Mobile check. Salla’s article still mentions a mobile usability report, but Google retired that report in December 2023. Test your key pages in PageSpeed Insights instead and look at the mobile result.
5. Performance, after a few days. Data does not appear on day one. Once it does, open Performance, switch on impressions and clicks, and look at Queries. This is the first real list of words Google connects to your store, and it is the best input for the next round of keyword research in Arabic and English.

One number to read with care: the average position in the Performance report is an average across every search, device and location where you appeared. It can look strong while you are invisible for the searches that matter. Treat it as a trend line, not as your ranking.

Give your team or agency access safely

Never share your Google password. In Search Console, open Settings, then Users and permissions, and add the person’s email with Full or Restricted access. Keep Owner for the company account. You can remove access in one click when the work ends.

What a connected store tells you next

Once the data flows, the questions change from “is Google seeing us?” to “which pages deserve more work?”. Categories with many impressions and few clicks need better titles and descriptions. Products that never get indexed need better text. If the store is missing from Google altogether, run our store not showing on Google checklist first. Sudden drops in indexed pages usually point to a technical cause, which is where a technical SEO review helps.

If you would rather hand the whole process to a specialist team, our Salla SEO services start with exactly this setup and turn the data into a monthly plan. For stores on other platforms, the same approach sits inside our e-commerce SEO service. And if you want to know first what Search Console would show for your store, a free SEO audit lists the issues in order of impact.